Get Ready to Act Customers With the Right Website Content
By Jamey Bridges

Real estate is a local business. The fact that real estate is local means you can find consumers willing to act (and act now) if you focus the content that is on your website and blog. Believe it or not, this won't involve in-depth keyword research; it just means you need to have an understanding of what your next customer is looking for.

Get In the Conversation

Conversations about real estate happen every day from coffee shops to high rise towers. If we could just be a fly on a wall we could hear the concerns, hopes, and ambitions of those looking to purchase real estate in our own towns. Often the conversations that we would hear would be filled with excitement and at other times they might be filled with fear.

In order to find the next customer we can help in real estate we need to understand as many of the conversations that are occurring as possible. It is not necessary to only speak of good news, but it means lying a path where fears aren't left unanswered. Once we understand the conversations that are going on all around us, then we can speak to those conversations online.

Write to Your Customers Needs

Too often in real estate we make assumptions. We assume out customers know everything about the neighborhood they want to live in, we assume they know the best streets, and sometimes we even assume they know what the homes should sell for! If we have really listened to the conversations, then we know that customers don't often know as much as we think so we must make sure to leave no stone unturned and answer meet their needs.

Start with the most basic of information. What sounds obvious to you is not that obvious to many. Building a foundation of good content on your real estate website means you will get customers looking to learn more and you get to be the source. This fundamental information needs to come from your perspective so spend time to develop it.

Power content that really hits home with your next customer won't happen overnight, but it can happen quicker than you think. Some items to write on can include:

• Neighborhoods - Most cities have different neighborhoods or suburbs so get writing and really provide great information here. Write about neighborhood boundaries, lot sizes, architecture styles and anything else that makes the neighborhood unique. It's almost impossible to cover a neighborhood in one page so it gives you plenty to write and share about.
• Types of real estate - If you have condos, lofts, duplexes, or tract homes write about them in detail. Provide first hand narration of being inside the different types of properties that are available to people can see if it's right for them. Just by reading your content your next customer will be deciding which type of real estate is best for them.
• Real estate process - Since the average is 5 years between the times someone moves people aren't often up to date on how to buy and sell real estate. Provide information on how the home buying and selling process work. Don't make these "sales pages" but concentrate on good information so that web visitor learns something valuable. Your information should be so unbiased that they feel compelled to contact you.

Building a solid foundation of content allows your next customer to see that you truly are an expert without you shouting across your website that you are an "expert". Visitors will pour through the pages of your content and when they find the neighborhood that they want to live in, they will want to contact you because you have provided them with an online road map.

Real estate websites and blogs aren't meant to ever be "done" so make sure to keep adding content over time. The conversations all around you never stop, so stay fresh and in the conversation by adding new content as often as you can.

Jamey Bridges is one of the coaches and founders of the Online Real Estate Success program. The Online Real Estate Success systems allow real estate professionals to learn what they need to succeed with their online marketing efforts.

All aspects of real estate marketing online and conversion are covered from Search Engine Optimization and Pay Per Click to Social Networking. Training programs are designed to help agents learn quickly, apply the learning, and see results each and every month. He and his twin brother even developed a free ebook so real estate professionals can get started in the world of online marketing quickly.

Get the training and coaching you need Online Real Estate Success.

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