How to Use
Real Estate Fliers to Generate Quality Seller Leads
By Tracy L. Caywood
As you know, your
typical marketing will produce a .5% to 1% response rate. So with
anything new that you try, you should be ecstatic if you get anything more than
.5% to 1%. In my normal day of business, I typically resort to yellow
letters as my primary form of generating highly motivated seller leads since
they produce at least a 5% response rate. Then I send them through the
"funnel"', and let the cream rise to the crop. Pretty
typical stuff, right? That's what they teach you to do in the big
seminars. Well, I've recently been testing something new. And it's
working! So I wanted to give you some step-by-step instructions on how to
generate your own motivated seller leads using real estate fliers.
There are 3 Essential elements to a marketing
campaign: The Market (who you send your marketing to) The Media (how your
marketing is delivered) and the Message (What your marketing Says to the
reader). Let's start off by creating a message for the
fliers.
The Message: Your message should have a headline, an irresistible
offer, a deadline, and a call to action. If these are the only components of
your message, then good! Of course, if you can add a little bit more
"filler" information then that is good, as well. If you are a
real estate investor, your message might be :"
ATTENTION HOMEOWNER: I WANT TO BUY YOUR HOUSE". Then let the seller
know that you can pay a fair price and close on the date of his choice
(irresistible) and tell the seller to call you before the end of the month for
a surprise bonus offer. Something along those lines should pull a good
response. If you're in a different real estate business, then customize
your message to fit your target audience. Let them know What's
In It For Them.
The Media: To assemble your fliers, create the flyer on a half sheet
of 8.5 x 11 paper. That way you can get 2 fliers
from each sheet and they will fit nicely into the packaging. Make sure
that the message can be seen even after you fold it (meaning that you fold it
so that the lettering is on the outside). Once you fold your flyer in
half, place it in a zip top sandwich baggie. Then insert a pond pebble or
some other type of rock that will add weight to the bag. This is an important
part of the assembly because you'll be slinging these fliers out of the car
window and they'll ned some weight so they'll go where
you want them to. Make sure that you zip up your sandwich baggie and let's get
ready to rock and roll!
The Market: Choose a neighborhood where you want to generate
leads. This can be any of your regular neighborhoods, a farm (for
Realtors) or you can select vacant houses. Choose a day when the weather
is nice, and load your car up with your fliers
packages. It only takes about an hour to deliver 500 of these babies as long as
you have one person driving and the other one slinging. Driving about 10
- 15 miles per hour, fill your lap up with baggies and start tossing them into
driveways. Make sure they don't hit cars, pets, or people!! If you
can make them land near a mailbox or in the driveway that's a good way for your
fliers to be seen easily. Note: do not flyer areas that have "No
Soliciting" signs posted when you firs enter the subdivision. You WILL get
a call from the owners and board members telling you to come
pick your fliers up. So don't waste your time on that.
Once you've delivered your bundle of driveway
real estate fliers, make sure your phone lines are open. You'll get a few
calls from sellers who are ready to talk business and take you up on your
special offer.
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Tracy L. Caywood is an active real estate
investor since 1999 and now a well known real estate coach and marketing consultant
to new investors. For more real estate marketing ideas and to
download FREE Tools for Real Estate Entrepreneurs, check out Yellow Letters
Complete, your dream marketing team. Article Source: http://EzineArticles.com/?expert=Tracy_L._Caywood |