Make Your Listing Flyers a Success!
By Rebekah Jones

Every agent needs flyers to market their listings. Over the years, I have created hundreds of flyers of various shapes and sizes. In creating flyers, there are several "best practices" to keep in mind - to save you time, money, and get sales!

Software:

While you can use Word to create a presentable flyer, an actual desktop publisher creates better, cleaner, more attractive flyers. I personally use Microsoft Publisher. Publisher has the same interface as Word, so it's familiar and yet so much more powerful.

Design Principles:

If you have been in Real Estate for any length of time, you have seen a myriad of flyers of various designs. While there is no one perfect way to do a flyer, there are several principles to keep in mind.

1. Photos: Make sure you have at least one photo of the house. Interested buyers are looking at more than one property and they need to be able to remember which one was yours. Ideally, an exterior photo and three or four of the inside should be used.

2. Text: I recommend using bullet points and just highlighting key features. I'd definitely include the price of the home. Sometimes agents try to "force" the potential buyer to call them for a price. Personally, if the price isn't listed I'll pass it up and go on to the next one. The point of a flyer is to entice folks to ask for a showing and for them to remember just what they saw after touring your listing.

3. Contact: While this might seem a no-brainer, make sure those who pick up your flyer have a way to contact you. Using your photo on the flyer humanizes you. Make sure you also list your email and website. If you have a website for your listing, be sure to prominently display that as well. It could be a virtual tour link or even a link to your Postlet.

4. Content: In placing all the above elements on your flyer, make sure you keep it clean and colorful. Add blocks of color behind headlines, or a shadow on your photos. Keep "white space" between photos and text, and line up your photos in a rational manner. By using one base color, no more than one accent color, and keeping clean lines, your flyer will not only be informational but also be attractive and professional.

The biggest piece of advice that I could share with you about flyer creation is to keep it clean and simple. I've seen some agents just print out the MLS listing and use that as a flyer. BIG mistake! Take a few minutes to create a separate marketing piece that highlights your listing and you will have a better chance for success!

Rebekah Jones is a Virtual Assistant and Business Trainer for Real Estate Agents. She teaches agents and others simple strategies for maintaining their businesses, trains them how to do these tasks, and is willing to step in and take care of those tasks for them. If you are ready to be a success, join us at http://www.myrealtysuccess.com

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