Make Your Real Estate Website Generate Calls
By Jamey Bridges

Marketing your real estate business online traditionally brings up ideas of optimizing your website for the search engines, detailed pay per click campaigns, and massive content creation all in the hopes of people visiting and submitting requests for even more information. Although this is certainly a part of a balanced online marketing strategy it is still possible to generate calls from your website. These calls don't happen by accident, it takes a concentrated effort to make the phone ring day in and day out.

More Phone Numbers Doesn't Help

Displaying a cell phone, office phone, and home phone number doesn't make you look more available, it just makes you look desperate. It shows you are so needy for the phone to ring that you want the customer to call you absolutely anywhere! Not a good way to start off a business relationship.

The reality is that displaying just one phone number will actually make the number of calls you receive from your website increase more dramatically than you ever expected. Your next customer doesn't want to decide where they should call you, they just want to reach out and contact you quickly, so make it easy on them by displaying a single phone number. It doesn't matter what you label the phone number, ("direct" is always a good choice) just display one number. When your next customer reaches for the phone they won't have to make a decision on what number to dial, just what question they will be asking you.

Give Them a Reason

The problem with over 90% of real estate websites is they use the same tag line to make their phone ring. Great information is provided and then is poorly ended with "call me for more information at 555-555-5555". Most people aren't even sure what information they are in need of so they never pick up the phone to make the call. Getting your phone to ring daily means giving them a reason to make that all important phone call.

Providing great content on your real estate website is essential, but to get that web visitor to pick up the phone means giving them an easy reason to dial. Your call to action for a phone call must be obvious so they don't have to guess on what they will say to you. Making it easy isn't difficult; it just means putting yourself in your customer's shoes. Try calls to action like:

· Call me today at 555-555-5555 for the latest home listings in your neighborhood

· For more information on the different styles of architecture available in this neighborhood call me at 555-555-5555

· To learn more about the different buyer programs available to first time buyers call me at 555-555-5555

These calls to action provide the website visitor with a specific reason to pick up the phone. You are immediately lowering their fear on the very first phone call as they just have to ask a simple question. Once they pick up the phone, it's up to you to give them another reason to come and meet with you, but you have already overcome the biggest hurdle, getting them to call you from your website.

Jamey Bridges is one of the coaches and founders of the Online Real Estate Success program. The Online Real Estate Success systems allow real estate professionals to learn what they need to succeed with their online marketing efforts.

All aspects of real estate marketing online and conversion are covered from Search Engine Optimization and Pay Per Click to Social Networking. Training programs are designed to help agents learn quickly, apply the learning, and see results each and every month. He and his twin brother even developed a free ebook so real estate professionals can get started in the world of online marketing quickly.

Get the training and coaching you need Online Real Estate Success.