Need More Real
Estate Leads? Then Farm Expired Listings
By Lanard Perry
It's true. You can generate an abundance of real
estate leads by farming expired listings. Of course some listing systems are
better than others, but if you get a hold of a good one it can be the
difference between an abundance of leads or a woeful few; success and failure;
or another month of paying out more money in monthly fees than you earn.
Unfortunately, many agents find themselves in
the unenviable position of the latter - spending out a lot of money every month
with nothing to show for it but a growing balance on your credit card.
I was there once too, so I know how difficult it
is shelling out hundreds of dollars a month in MLS fees, office dues,
advertising expenses and miscellaneous costs when you aren't earning anything.
However, you can turn things around with an
expired listing system and generate more leads and listings than you are right
now. And now is a good time to start increasing your inventory, because there
are arguably more listings expiring in today's market than ever before.
Why? Because the collapse of
the real estate industry under the weight of over a million foreclosures has
made it very difficult to sell regular home listings. So they go unsold
and expire from the respective MLS.
A recent report indicated that there are
approximately 1200 foreclosures per week in
These alarmingly high numbers serve to point out
how difficult it can be to sell average home listings in an ultra competitive
market. But it's understandable when you think about it. Whose
going to pay full price for a home when they can buy the home next door at a
steep discount?
Still listings are the name of the game, and
even though you'll never sell all of the ones you have the more you have the
more secure you'll be when the market turns around and it becomes a seller's
market again.
Yes, the the real estate market is eventually
going to turn around and agents with a sizable inventory of homes will prosper.
And one of the best ways to generate more real estate leads is with a good real
estate marketing system.
My vote is for an expired listing system. It's
still one of the best lead generation strategies going and once it's up and
running you'll be able to keep it humming with as little as 30 minutes of your
time a day adding new names to your growing list of prospects and printing and
mailing letters.
So, how many leads and listings do you want? Or
as a good friend of mine would say; whatcha gonna do?
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Marketing Talk for more on how to generate an abundance of real estate
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