Real Estate
Leads - 5 Keys to Using New Technology to Generate Leads
By Cole Stevens
Real estate marketing is a dynamic industry,
constantly changing to adapt to technology and clients. Did you know that over
85 percent of prospective home buyers and sellers use the Internet as their
starting point for the real estate process? So, why aren't you there too?
Keep reading to learn about new methods and
technology to generate real estate leads that really work.
Blogging
Blogging is a great way to keep your website
fresh and new with vibrant copy that will keep your readers coming back for
more. When blogging, always stay on topic (local real estate), keep it short
and focus on content that's actually interesting. So offer local real estate
news, not a rehash of your marketing materials.
Email Newsletters
While email newsletters shouldn't be sent out
like spam to unsuspecting leads, they're a great way to market directly to
subscribers. But, how do you get subscribers? Add a subscription link to your
website, blog and printed advertisements.
To keep readers interested in your email
newsletter, follow the same principles as a blog - keep it informative,
interesting and on-topic.
Virtual
Virtual home tours are a step above and beyond
basic online photos. They're also a huge draw to your site. With free websites
like FlyInside.com (http://flyinside.com) you can even make your own with a
simple, online wizard.
Online Networking
Online networking lets you connect directly with
potential clients without ever leaving your desk. Try to devote 15 to 30
minutes per day to online networking - whether it's participating in real
estate social networks, posting on local real estate forums, or even answering
online questions.
When participating in online discussions or
commenting on blogs, always include your full name, business, location and a
link to your website.
Search Engine Optimization
Search Engine Optimization (SEO) is the practice
of trying to organically make your site rise higher on search engine results
for particular search terms. It's not an exact science, but there are some
common sense factors involved.
For example, let's say you want a prospective
client to find your site when they type "Real estate agents
Sunnytown" into their search engine. If that phrase or a variation of that
phrase is nowhere to be found on your website, it's unlikely that your site
will appear.
Other search engine optimization techniques
include providing a search engine sitemap, offering consistently fresh and new
content, and building links from other respected real estate sites back to your
own site.
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