Saving
Money on Real Estate Postcards
By Brian Anthony
With the economy in a recession and the real
estate market tanking, real estate agents are having a tough time making ends
meet. It's getting harder and harder for us to justify spending money on
marketing materials when we don't know when we'll see our next commission
check.
The problem, of course, is that if we don't
market ourselves, then we'll never generate the new business we so desperately
need.
In the past, agents have had great success with
standard real estate postcards. Agents typically mail out postcards to
neighborhoods and their past clients to generate new listings and new buyers.
The downside to these mass mailings is that agents can easily spend thousands
of dollars on their mailings with printing and postage costs. That money is
gone forever and may never bring in any new leads.
As a high volume real estate agent for the past
decade, let me share some of the ways you can save money on real estate
postcards here:
Target You Mailings
In the past, my real estate team has sent
thousands of postcards out each month to every home in many neighborhoods. To
reduce expenses, we now only target homes that have recently been on the market
and couldn't sell (expired/withdrawn) or homes that have not sold in the past 5
years.
While it takes a bit more research time, the
savings have been substantial. Spending a few hours researching a neighborhood
can save us over ten thousand dollars a year. All we have to do is pull
neighborhood data from our title company and recent
listing activity from our MLS. This highly targeted marketing has helped us
keep our revenue steady and save money on real estate postcards.
Hand Deliver You
Postcards
Uncle Sam keeps raising the cost of a postcard.
A large 8 x 6 postcard can cost almost a dollar with first class postage.
Another way to save money on real estate postcards is to hand deliver them or
have your postcards hand delivered by someone else. You can usually find
services that hand deliver fliers for about $0.10 a home. Saving over thirty
cents a home can add up very quickly.
If you have the time, hand delivering your
postcards yourself allows you to meet your potential clients and can help you
build relationships in your community. Shaking their hand and giving them a
marketing piece can be extremely effective.
Real Estate
Postcards Coupons
With all of the agents trying to save money on
their real estate postcards, the printing suppliers are feeling the heat.
Because of this, many printers are offering real estate postcard coupons and
other deals. Spending an extra 10 minutes using these coupons can save you 10%
- 20% on your printing costs!
Besides coupons and ads you may see for your
local printers, most of the online printers offer real estate postcard coupons.
These deals and discounts can be significant and can help you reach many more
clients and spend less of your money.
There are creative ways you can save money on
real estate postcards. Don't get frustrated and never give up!
|
My Real Estate team closes well over 100
transactions a year. We keep a review site up to date to help other real
estate agents make informed decisions on their vendors and suppliers. You can
read our Real
Estate Agent Deals and Reviews here. Article Source: http://EzineArticles.com/?expert=Brian_Anthony |